5 Ways UX can Minimize Cybersecurity Threats 

A customer’s journey is perhaps one of the most important focuses a business can have in the digital age. With a lot of customer activity and interaction happening online, the company’s website is considered the star of the show. However, with the popularity of the internet and all the wonderfulness that it offers, there are dangers. Those dangers can negatively impact the UX of a website and its interactions with the business in general.

It’s testing for businesses to create incredible user experiences while also keeping these experiences secure. Taking your eye off the ball for one second could be all the time a hacker needs to infiltrate and cause harm. Global attacks are growing year by year, with a 28% increase in the third quarter of 2022, compared to the same period in 2021. 

A business needs to be mindful of what additions it makes to the UX of a website. Ensuring these changes don’t compromise the security of the business and its customers, is crucial.

How can you minimize the growing threat of cybercrime yet provide customers with a premium website UX? This guide will provide useful ways of improving your website’s UX while keeping those nasty cybercriminals at arm’s length.

The intertwined relationship of UX and cybersecurity

It’s necessary to acknowledge that user experience and cybersecurity go hand-in-hand with one another. They are equally important and neither one should eclipse the other from getting the attention it needs in business. Why are the two so intertwined with one another? 

User experience is all about how the user interacts with and experiences, the product or service they’re using. It’s the perception that the person has of said product or service. Whether that’s how easy it is or how efficient it is in aiding their needs.

Cybersecurity and the threats that are everpresent in this digital age, threaten to sour that experience. It’s a threat that exists in any industry and doesn’t discriminate. A prime example of this threat is in banking. There has been a growing rise in bank fraud with nearly 800,000 US consumers reporting fraud complaints in the first half of 2022.

While banks are offering new, elevated experiences through their mobile and online banking services, cybercriminals are finding effective methods of hacking into these systems. What’s the solution to this issue? 

Banks are harnessing the power of AI and face-based biometrics to keep these user experiences online as secure as possible. They’re finding new solutions and developing high-tech software that helps with detecting fraud quickly. As a result, they can help lessen the impact on user experience and ultimately stop hackers from being successful. 

5 Ways UX can Minimize Cybersecurity Threats

Most businesses nowadays own a website and that site serve as a digital face for the company. It’s influential in client and customer acquisition, playing a key role in what is a larger marketing plan for the business. How does a business improve its website’s UX, while minimizing security threats online?

Read More: https://www.divami.com/blog/5-ways-ux-can-minimize-cybersecurity-threats

THE ADVANTAGES OF MOBILE APP MARKETING TOOLS

Mobile App Marketing Tools: The days when advertising was the most significant marketing avenue for promoting a company are long gone.

Because of the rapid changes in the digital ecosystem, having a strong mobile presence has become a requirement for organizations to succeed. 

Mobile apps have proven to be a powerful marketing tool. A mobile app not only aids in the automation of a company but also improves customer service.

Brands don’t have to battle to establish themselves with apps; they can cultivate a strong connection with netizens of all demographics and ages, enhance brand awareness, and gain the appropriate market visibility. 

According to studies, clients who use a branded app on a daily basis are more likely to purchase from the company. 

Other marketing mediums make it reasonably easy to target a large audience, but targeting each individual based on their unique interests, the need of the hour and mobile applications make it much easier. 

What are the benefits of going online for brands?

According to a survey, cellphones account for 70% of mobile time, with 90% of the time spent on apps. Most people nowadays carry their phones with them wherever they go, which means that a mobile app may reach your target audience practically anywhere, at any time.

Brands have realized the power of a mobile application, which extends beyond simply selling a product or service. This revelation has paved the way

for new marketing opportunities. It allows businesses to communicate with their audience in new and creative ways, resulting in more loyal customers. 

Mobile platforms as marketing tools have several advantages.

Increasing brand recognition and awareness

Businesses are constantly on the lookout for an effective platform to sell their products or services. Apps raise brand awareness and visibility, and they can help grow a company’s consumer base in a strategic way. 

Read More: https://yugasa.com/mobile-apps/mobile-app-as-a-brand-marketing-tools-advantages-things-to-avoid/

5 factors that make E-commerce bots a major opportunity for retailers 

E-commerce Bots: By 2021, e-commerce will have risen 5%, accounting for 17.5% of all retail sales worldwide. 

The industry’s rise has possibly been fueled by technology more than any other factor. 

The future of e-commerce is being paved by technological developments, from the quick development of smartphones to new software that offers immersive and frictionless customer experiences. 

Technology is frequently perceived as being impersonal, giving every user the same experience regardless of who they are. 

However, a lot of e-commerce technological advancements are geared toward doing the exact opposite: offering scaled-up, tailored interactions between brands and specific customers. 

In the world of sales and marketing, there is no longer a one-size-fits-all approach, and technology now provides merchants with a workable way to modify their plans accordingly. 

E-commerce bots can enhance customer satisfaction. 

Retail bots are accessible to aid customers around-the-clock and will always represent your company favorably by offering approachable, supportive assistance. 

Like most traditional help channels, chatting with a bot is quick, enjoyable, and doesn’t require any waiting. 

Customers can tell that your business emphasizes their convenience and their experience because of its consistent availability and consistency. 

Your bot may be able to respond to queries, make suggestions for products, and offer support whenever you need it, depending on how you design it. 

The majority of client questions can be handled by a chatbot, but occasionally a user may want to speak with a live agent. 

In those circumstances, your bot can transfer the conversation with ease. 

E-commerce bots can aid in boosting sales. 

Users may become repeat clients thanks to the excellent service a bot provides. 

A chatbot not only can answer queries interestingly but it can also be configured to offer a completely customized purchasing experience. 

Making personalized product recommendations is a wonderful use case for chatbots in retail organizations. 

One might be created to prompt the user with a few questions regarding their requirements or preferences before presenting a range of particular goods they could find appealing. 

Customers can then click on your store and place an order there 

A bot can also be used to entice customers who added things to their carts but did not complete the transaction to return. 

Reminders for abandoned carts sent by a chatbot are practical, interesting, and successful. 

They have 10 times higher click-through rates and an open rate of 80% compared to email’s 25%. 

This means that your bot can automatically recover up to seven times more income from abandoned shopping carts.

Read More: https://helloyubo.com/chatbot/5-factors-that-make-e-commerce-bots-a-major-opportunity-for-retailers/