A customer’s journey is perhaps one of the most important focuses a business can have in the digital age. With a lot of customer activity and interaction happening online, the company’s website is considered the star of the show. However, with the popularity of the internet and all the wonderfulness that it offers, there are dangers. Those dangers can negatively impact the UX of a website and its interactions with the business in general.
It’s testing for businesses to create incredible user experiences while also keeping these experiences secure. Taking your eye off the ball for one second could be all the time a hacker needs to infiltrate and cause harm. Global attacks are growing year by year, with a 28% increase in the third quarter of 2022, compared to the same period in 2021.
A business needs to be mindful of what additions it makes to the UX of a website. Ensuring these changes don’t compromise the security of the business and its customers, is crucial.
How can you minimize the growing threat of cybercrime yet provide customers with a premium website UX? This guide will provide useful ways of improving your website’s UX while keeping those nasty cybercriminals at arm’s length.
The intertwined relationship of UX and cybersecurity
It’s necessary to acknowledge that user experience and cybersecurity go hand-in-hand with one another. They are equally important and neither one should eclipse the other from getting the attention it needs in business. Why are the two so intertwined with one another?
User experience is all about how the user interacts with and experiences, the product or service they’re using. It’s the perception that the person has of said product or service. Whether that’s how easy it is or how efficient it is in aiding their needs.
Cybersecurity and the threats that are everpresent in this digital age, threaten to sour that experience. It’s a threat that exists in any industry and doesn’t discriminate. A prime example of this threat is in banking. There has been a growing rise in bank fraud with nearly 800,000 US consumers reporting fraud complaints in the first half of 2022.
While banks are offering new, elevated experiences through their mobile and online banking services, cybercriminals are finding effective methods of hacking into these systems. What’s the solution to this issue?
Banks are harnessing the power of AI and face-based biometrics to keep these user experiences online as secure as possible. They’re finding new solutions and developing high-tech software that helps with detecting fraud quickly. As a result, they can help lessen the impact on user experience and ultimately stop hackers from being successful.
5 Ways UX can Minimize Cybersecurity Threats
Most businesses nowadays own a website and that site serve as a digital face for the company. It’s influential in client and customer acquisition, playing a key role in what is a larger marketing plan for the business. How does a business improve its website’s UX, while minimizing security threats online?